About

I grew up around design before I ever had a name for it. My dad was an architect, and some of my earliest memories are sitting in his office watching him sketch, erase, and sketch again. I didn’t realize it at the time, but seeing ideas take shape that way had a big impact on how I think about craft, problem solving, and what it means to do thoughtful work.

I started my career in advertising at Foote Cone Belding, working with brands like Samsung, Target, Stella Artois, Discover, and Humana. Agency life was fast and demanding, and it taught me how much clarity and storytelling matter when time is tight. It also taught me that speed isn’t the enemy of quality if you have good judgment. That mindset still shapes how I approach design and leadership today.

Over time, I found myself wanting to work on things that lived longer than a campaign. I became more interested in products, systems, and how decisions hold up over time. That pulled me in house, where I could learn what it really means to design at scale. One of the most formative experiences was working on the My Spectrum app, designing for more than 16 million monthly users. It was a crash course in complexity, constraints, and how hard it is to make something feel simple when the system behind it is anything but.

Across my career, I’ve worked on both B2B and B2C products. I’ve helped build and scale teams, establish design practices, and partner closely with product and engineering. The biggest lesson has been consistency. Great products come from strong collaboration, clear direction, and teams who genuinely care about the details and the outcomes.

Today, I lead design at Eventbrite, overseeing both the creator and consumer sides of the marketplace. What motivates me is the challenge of building something that operates at real scale while still feeling intuitive and human. I stay close to the work because quality is easiest to protect when you’re involved from vision through execution.

Outside of work, I’m lucky to call Colorado home. I’m a girl dad to a three year old, have two dogs named Henry and Hattie, and spend as much time outdoors as I can. I’m drawn to endurance events (Type 2 fun), camping, and exploring new places whenever possible.